ONE / OFF
ONE / OFF's mission was to develop a Black Artists & Culture Ecosystem on the blockchain by providing resources and digital exhibition space for artists through the Black Art District initiative (BAD). BAD was a virtual cityscape built on the meta verse to act as a hub for the then burgeoning digital art and NFT craze of 2020.
Kris' responsibility as the Chief of Creative was to build the ONE / OFF brand voice, aesthetic, and membership and external audience communications. He oversaw, curated, and created content to support ONE / OFF events, Artists' promo and partnerships. While COC, ONE / OFF secured $100K in seed funding, partnerships with Fisk and other universities, became an industry leader in the Black sector of digital art / NFTs, and successfully transitioned several artist from the meta-verse into Super Rare backed exhibitions and showings.
ONE/OFF - Out the Frame Promo Graphics
Out the Frame was an Instagram Live series dedicated to giving rising Black Artists in the digital Art space a platform to discuss their work at length to the large audience ONE / OFF had cultivated during quarantine.
The promo graphics were created to be in line with the trends of digital art in the web3 and blockchain space.
All graphics were created using photoshop.
Team:
Kris Stith - Creative Director, Art Director, and Copy Writer
cee sando - Social Strategist, and Project Manager
ONE / OFF - Founders Card NFT
I created a virtual ONE / OFF Founders card as a commemorative asset for those who invested in ONE / OFF before we were able to secure seed funding. The cards netted more than $80K over the course of the weekend of the Founders card going public.
Autodesk, Illustrator and Photoshop were used in the creation of ONE / OFF's Founders card.
Team:
Kris Stith - Creative Director, Art Director, 3D Modeler, Video Editor, and Copy Writer
ONE / OFF - Artists' Books
The Artists books were created to document the valuation of an Artist's work as their profile grew across platforms. The books also functioned as a archive of were the Artists were in their artistic journey Each cover was designed as a totem to the thing or event that led them to begin their practice as an Artist.
Illustrator, Photoshop, and Indesign were used in the creation of ONE / OFF's Artists books.
Team:
Kris Stith - Creative Director, Art Director, and Copy Writer
cee sando - Project Manager
Brandon Bailey - Copy Editor
The merch was created to give ONE/OFF"s supporters the ability to show their support off the blockchain.
Photoshop was used in the creation of the merch.
Team:
Kris Stith - Creative Director, Art Director, and Graphic Designer
Herman Marigny IV - Producer
ONE / OFF - Merchandise
ONE / OFF - $Black Arts District
The $Black Arts District was a place for Black Artists to commune and convene in the metaverse.
Team:
Kris Stith - Art Director, Director of Photography
Brandon Bailey - Architect
Herman Marigny IV - Producer
